Luxe Pack Monaco Revs Up Program

Special packaging events to focus on innovation and sustainability.

Luxe Pack Monaco prides itself on international exhibitors that showcase innovative packaging solutions for the luxury market, and this year, several new vehicles will highlight their achievements. When Luxe Pack Monaco 2010 takes place October 20-22 at the Grimaldi Forum in Monaco, exhibitors will have a new opportunity to take the stage. In addition to their always creatively designed display spaces on the show floor, this year’s more than 330 exhibitors can choose to present their newly released products by offering attendees 15-20 minute presentations at the new Luxe Pack Innovation Forum. These sessions will take place throughout the three-day event in a specially allocated space.

In addition to innovative packaging in general, many exhibitors have reached new ground in creating sustainable packaging solutions for the luxury market. Luxe Pack Monaco 2010 pays tribute to these exhibitors’ eco-friendly solutions with the launch of the “Luxe Pack in Green” Awards. Building on the success of last year’s introduction of the “Luxe Pack in Green” exhibition space, which unveiled new products or applications that were compliant with environmental standards and were classified according to the material used, this year’s first-time award will be granted to honor the best innovative solution presented by exhibitors. Packaging included in this competition needs to incorporate one or more sustainable development criteria, in accordance with a charter defining these selection criteria. The jury members are sustainable development professionals who work for institutions, luxury brands and media partners.

The jury will award the trophy on Wednesday, October 20, at 5:30pm. The trophy is an original design that has been especially created for the event by Alnoor Design, which will be participating in the Luxe Pack Monaco exhibition.

Conference Program

In addition to an active, vibrant show floor, a stimulating program of educational sessions has been scheduled to run throughout the three days. Following is a brief look at some of the highlights (please check www.luxepack.com for regular updates):

Wednesday October, 20th

11am-noon: The Future of Luxury Packaging to 2015: Simon Smith, senior consultant, Pira International, will reveal the findings of a new study, which will quantify the global market for luxury packaging, and forecast growth to 2015 based on a major new primary research survey.

2:30pm-3:30pm: Environmental Labeling: A workshop will discuss new environmental labeling legislation with Gérardi Elipso, representatives of the ADEME, the European Commission and the Febea.

Thursday October, 21st

11am-1pm: Sustainable Luxury Packaging: Trends, Ideas, Reality:A round table of experts discusses sustainability and its role in luxury packaging, and shows what is possible at the present time.

2:30pm-4pm: Looking Back to See the Future: This panel, led by renowned packaging designer Marc Rosen, features Lynne Greene, president, Clinique; Rochelle Bloom, president, The Fragrance Foundation; Mark Costa, executive vice president, Eastman Chemical; and Terry Young, managing director, RAPP a unit of Omnicom Group, Inc. Panelists will discuss “how we can re-invent our industry after the economic downturn of the past two years by looking back to the successes and inspiration of our industry’s past.”

Friday October, 22nd

11am-noon: Natural Cosmetics and Sustainable Packaging: A Match Made in Heaven: Amarjit Sahota, of Organic Monitor, will look at the applications of sustainable packaging with natural cosmetics.

Last year, more than 6,000 visitors attended Luxe Pack Monaco, of which 55% were international.

More info: www.luxepack.com